IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase ...

Prof Anuj Kapoor and Pankaj Kumar opine that SMEs should overcome concerns related to privacy by designing unique products, and building transparency....

Prof. Anuj Kapoor, IIM Ahmedabad opines that consumers have more time in hand and they can easily go through their organic search....

SMBs are expected to face several financial challenges post-COVID. The 'SMALL' framework will help them re-assess and improve their operational readiness....

Prof Anuj Kapoor, IIM Ahmedabad, opines that companies need to plan a way to market themselves through the COVID-19 pandemic and recovery period. ...